Monday, December 8, 2008

Holiday Shopping Goes Mobile

First there was Black Friday, the dreaded over-crowded shopping day when people literally trample each other. Then came Cyber Monday, an online shopping day filled with amazing Internet specials. And now comes Mobile Tuesday, the newest marketing campaign designed to grab your consumer dollars in the days following Thanksgiving.

Mobigosee started the campaign to try and beef up sales on the very slow Tuesday after Thanksgiving. We're not exactly sure of all the details regarding the program, but special offers are sent to users that have signed up or opted-in to the Mobile Tuesday campaign. More than 18,000 people were signed up prior to the event. Personally, I think there are some inherent problems in such a campaign. Such as how many coupons would actually be sent to your phone in that one day? Or what time of day will I receive all my coupons?

Overall, I think it is a great idea and it would be a tremendous success if they have solved these issues. We'll keep you posted if we receive any additional news and whether it was considered success.

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